Weekend Favs June 22

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Why Collecting Business Cards is Not Networking

Don’t be afraid to really put yourself out there. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest mistakes people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible. TheseRead More

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced toRead More

Digital Marketing News: B2B Video & Social Usage Studies, LinkedIn’s Brand Refresh & Photo Tagging, Growing Digital Ad Sales

Social Media Usage Statistics for 2019 Reveal Surprising ShiftsA look at the latest Edison Research and Triton Digital Social Habit study shows largely unchanged social media usage over the past four years, growth for Instagram among young Americans, a drop in Facebook’s popularity, and several other statistics of interest toRead More

Still Avoiding Online Reviews? 4 Tips to Use Them to Your Advantage.

Still plugging your ears? Stop dismissing criticism and start seeing the value of online reviews. June 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring online reviews of your business can feel a bit like online dating: You’re opening yourself up to scrutiny. And what ifRead More

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship. June 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. After reality television transformed Average Joes into overnight celebrities and social media took over phones, very few people were surprised by the rise ofRead More

Trust Fractures: How to Avoid Accidentally Eroding Your Brand’s Credibility

Recently, we’ve been running a series of posts here on the TopRank Marketing Blog called “Trust Factors,” where we explore techniques that modern brands can use to build trust and credibility with digital audiences. There are numerous examples of companies building trust with best-answer content and boosting credibility with influencerRead More

6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand? June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Does it matter if a company’s CEO has a strong personal brand? For the answer,Read More

Transcript of Taking Relationship Marketing to the Next Level

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ZeroBounce, an email validation system that integrates with all the major ESPs to make sure, hey, your mail doesn’t bounce. Check it out at zerobounce.net. John Jantsch: Hello, and welcome to anotherRead More

Taking Relationship Marketing to the Next Level

Marketing Podcast with Zvi BandPodcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also investedRead More