B2B influencer marketing is having a moment. Our 2023 B2B Influencer Marketing Report found that 85% of B2B marketers have influencers in the mix. That’s up from 34% in 2020 and 46% in 2022.  And not only are more marketers trying out B2B influence, more than ever are seeing success.Read More

Opinions expressed by Entrepreneur contributors are their own. There’s something every executive is itching to discover: how to turbocharge revenue growth. In today’s challenging business landscape, where finding top-notch talent is a struggle, foot traffic of new customers is down, marketing budgets are shrinking, and cost pressures are relentless, theRead More

Opinions expressed by Entrepreneur contributors are their own. Can small businesses outperform their larger competition? Recent history would suggest so. Take a look at Tesla. A successful company now, just a few years ago, Tesla was simply a startup with an idea to revolutionize electric cars. Arguably, larger car manufacturersRead More

Opinions expressed by Entrepreneur contributors are their own. Traditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that most marketersRead More

Opinions expressed by Entrepreneur contributors are their own. Hiring and managing a marketing team is challenging for any business, regardless of industry. And without a clear understanding of what excellent marketing actually means, it’s just about impossible to make educated decisions when assessing professionals in this space. When you canRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. Did you know that 31% of online shoppers start their Black Friday shopping spree early? With more than half of seasonal browsers now claiming to start their Christmas shopping in October, it’sRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s dynamic retail landscape, attracting and maintaining foot traffic is a critical element for the success of any brick-and-mortar store. The challenge is not only about increasing the number of visitors but also about ensuring that these visitors convert into loyalRead More

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. Attempting a B2B marketing campaign without a strategy can lead to disjointed marketing efforts, resulting in failure to effectively engage your target audience. On theRead More

En nuestro moderno panorama de marketing, las marcas no pueden darse el lujo de ser simplemente otra entidad sin rostro. Necesitan tener una historia poderosa que venda quiénes son y les permita apelar a su público objetivo. Aunque la mayoría de las marcas entienden esta necesidad básica de contar unaRead More

B2B Video Is Bringing in Customers [Report]91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent havingRead More