For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Let’s take aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. After Google rolled out its latest core algorithm update, many websites saw a steep decline in their search engine rankings. The Search Engine Optimization (SEO) game has changed, and you need to adjust your approach if you don’t want your website toRead More

Opinions expressed by Entrepreneur contributors are their own. In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation and impactRead More

Opinions expressed by Entrepreneur contributors are their own. In the era of remote work and digital communication, conveying emotions through text has become more critical than ever. It’s a skill that can help you craft a marketing article, write a work email or share updates in a tweet. Mastering theRead More

B2B Tech Decision-Makers Look for Content to Inform Them of Industry Trends67 percent of B2B technology buying decision-makers have said that finding trend data was the top reason they engaged with content, with 39 percent having done so to compare product solutions, and 33 percent to find new business strategiesRead More

Si alguna vez has buscado “ingreso pasivo”, probablemente te hayan ofrecido un abanico de estrategias de inversión que requieren de contar con una suma de dinero y de un apetito considerable por el riesgo. O tal vez te hayas aventurado unos clics más abajo en el algoritmo de YouTube yRead More

Perdue just created a chicken feed — for human consumption. The company’s new limited-edition snack, “Chix Mix,” is “made from most of the same ingredients” that the company feeds its chickens, which is an all-vegetarian diet of corn, wheat, and edamame, according to a company press release. A free bagRead More

In this episode of The Duct Tape Marketing Podcast, I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale, Julia is spearheading major initiatives for what’s quickly become one of the most sought-after AI content writing tools for SEO marketers globally. AnRead More

Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean anything ifRead More