Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more. March 17, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small shareRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketers less concerned about data tech, IAB annual report findsDigital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today [youtube https://www.youtube.com/watch?v=SW2OokOGjAo&w=560&h=315] Podcast Growth Is Popping in the U.S.,Read More

To tell other brands’ stories, you need to get good at telling your own. March 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When businesses hire an advertising agency or marketing firm, they do it because they want results. The more successful your current clientsRead More

From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed Trump tweets, here’s a look at the over-the-top marketing pushes at SXSW 2019. March 14, 2019 5 min read Much like artificial intelligence, growth-hacking and collaborative innovation, South By Southwest (SXSW) is an oft-used phraseRead More

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and weRead More

March 13, 2019 4 min read “Move fast and break things” is a philosophy that many entrepreneurs subscribe to. The idea being: don’t wait until it’s perfect; launch now and fix it later. For many aspects of business, this is a process that works. Glitches get fixed, tweaks are made,Read More

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophisticationRead More

Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers. March 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail CampaignsRead More

Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 1: Build A lot of small business owners hear about the latest trends in online marketing—AI, paid marketing, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems likeRead More