Brands effectively using interactive-content marketing enjoy a steadily growing customer base. February 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that isRead More

If you’re not convinced that interactive content in the B2B space can work: Well, first check out these interactive content stats. If you’re still on the fence, here’s an object lesson from a master of audience engagement: [youtube https://www.youtube.com/watch?v=lkbP5OPQhdQ] Freddie plays that 100,000-person crowd like an instrument. You can feelRead More

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the successRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist.Read More

Marketing Podcast with Neil CristPodcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaSRead More

What makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.Read More

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need toRead More

Whether you’re a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned. February 18, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. With restrictions on paid media for cannabis companies, earned media (or the publicity you don’t payRead More

Entrepreneur John Shea leads a class that makes it easy to get started with the popular affiliate marketing program. February 18, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get aRead More

Buying media isn’t a purely transactional activity. February 18, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects. Ingate notes that when involved in media buying, you should keep in mindRead More