My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo. February 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In this video, consultant Eliza Esquivel shared her insight on future of account planning with me. Here are twoRead More

February 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money towardRead More

New Inc. 500 and Social Media Use Study from UMass DartmouthA new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMassRead More

Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its “The best men can be” ad. February 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. YouTube users will have some trouble finding an official version of Kendall Jenner’s 2017 PepsiRead More

Look to your entire team to make this a success. February 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you ask me what my guilty pleasure is, I may simply answer “Instagram.” Like many of you, I’ve been using the social platform since itsRead More

Is saving time important for a B2B marketer? Your answer is likely an unequivocal yes. But saving time by upping efficiency isn’t just a one-and-done step. It should be an ongoing, living and breathing process that changes and improves over your marketing career. And that means you should be takingRead More

Marketing can be a serious drain on an entrepreneur’s time. But there are ways to progress without the heavy workload. February 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building your company, you’ll likely find your marketing efforts becoming a drain on your time. Still,Read More

Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue to evolve so that it’sRead More

This first section defines your company and its products or services then shows how the benefits you provide set you apart from your competition. It’s called a “situation analysis.” Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores,Read More