These ‘warm’ customers are just like GoldiIocks — interested in the porridge that’s ‘just right.’ They’re also exactly the people you want to target. February 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Back in the good old days, businesses drove commerce by buying adsRead More

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, toRead More

Your desire to save a few bucks today, may end up costing you a lot more down the road. February 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I recently met a business owner who made 100 percent of her decisions based on how it impactsRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Discovering a new distribution channel can do wonders for you. Imagine if you’d been one of the first apps in the Apple Store! February 1, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Great! You’ve just spent months (or years) figuring out a fantastic product inRead More

Adding a chatbot to your website to guide shoppers through the buyer’s journey is actually not difficult. February 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you landed on a website lately and been greeted by a little box popping up in the cornerRead More

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening. February 1, 2019 14 min read Opinions expressed by Entrepreneur contributors are their own. If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’sRead More

40+ Video Marketing Statistics for 2019 [Infographic]Video’s prominence in the social media marketing landscape has continued to expand, with some five billion videos viewed daily on YouTube alone, and a new report and infographic from Renderforest dig into some of the numbers behind the growth. Social Media Today [youtube https://www.youtube.com/watch?v=JsToh2XorwE&w=560&h=315]Read More

Hey, content marketers. Imagine this: You’re sitting in a marketing meeting and you hear the following: Our conversions are up 50% year-over-year! Our blog traffic is down. We saw a big spike in traffic this month to our primary service page! Our bounce rate is all over the place. ThisRead More

Showcase your energy and personality to potential customers using video, one of the leading technologies today. January 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Coaching, whether it’s aimed at helping a business improve sales or helping someone lose weight, is largely dependent on personal relationships.Read More