Just a few short years ago, the soda industry seemed untouchable to startups. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with Coke and Pepsi. On Tuesday, November 14th at 2 PM ET, meet OLIPOP’sRead More

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people.Read More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Growing up in the late 90s, I, like many others, hesitated to admit that my favorite color was pink owing to the stereotypes associated with it- pink was often seen asRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Even though the marketing world has seen some significant new trends and technologies, one strategy has impressively risen in popularity in recent years: affiliate marketing. While affiliate marketing has been around for years, it has recently taken a front seat in theRead More

Opinions expressed by Entrepreneur contributors are their own. Search Engine Optimization (SEO) has been around for more than 25 years. The industry, however, has evolved a lot since its inception, and it seems like every year brings a major algorithm update that completely changes the game. Because of the dynamicRead More

Opinions expressed by Entrepreneur contributors are their own. The future of business lies in data. And while you’re likely already sending marketing emails, text messages and direct mail to existing customers, it might be wise to also apply these methods to reach prospects who haven’t heard of your business yet.Read More

What Makes B2B Tech Buyers Distrust Brands? [Report]42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current and actionable data, and the same percentage who noted that providingRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics. With a focus on transforming raw data into actionable insights, Databox has carved out a niche forRead More

Opinions expressed by Entrepreneur contributors are their own. Generally, there’s a lull in sales during October. Unless your products relate to Halloween, they aren’t flying off the shelf. The tide rises moving into November, with a swell during Black Friday and Cyber Monday. Buying habits focus on Christmas and holidayRead More