Pop Quiz: When influencer marketing is done right, who wins? a) Your brandb) The influencersc) Your audienced) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure toRead More

Marketing Podcast with John Jantsch on Total Online Presence Business owners today understand that being visible online is important. But what does having an online presence really mean? It’s a lot bigger than just having a website and a Facebook page. And when you look at the statistics on howRead More

Follow up campaigns can be a tricky thing for small business owners to manage. Not only do they take time and energy to create, but there’s always that nagging question: What is the line between being persistent and being annoying? While it might seem like you’re crossing that line, theRead More

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands areRead More

Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past. January 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nostalgia is powerful: From the movies we watched as children to the musicRead More

Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path. January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’veRead More

It sounds counterintuitive, but the more zeroes you see behind the dollar sign, the more headaches you may endure. January 14, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. It’s every entrepreneur’s dream to reach seven figures in business, but as my own experience has taughtRead More

“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of theRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Until the industry offers all women in tech equal opportunity and representation, these six up-and-coming women can be great role models. January 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The tech industry has proven time and time again that there’s nowhere to go butRead More