The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here’s how you can emulate their model. January 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reportedRead More

What B2B Tech Marketers Are Planning for 2019Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expectedRead More

With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals? From one yearRead More

In a crowded market it becomes more and more difficult to stand apart. Here are four paths to thought leadership. January 3, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. “Thought leader” is a phrase I hear thrown around pretty often these days. I seeRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Leading or managing people in an organization is a tough job. It gets just that much tougher when the folks that you are choosing to lead are highlyRead More

Marketing Podcast with Todd HenryPodcast Transcript This week on the Duct Tape Marketing podcast, I speak with Todd Henry. Henry is a writer and speaker who travels extensively to talk about creativity, leadership, and productivity. He gives keynotes and leads workshops on the topics and has helped teams and audiencesRead More

Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We’ve done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy. We’re very fortunate to a great group of social mediaRead More

The ecommerce explosion continues, but there’s also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends. January 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Retail ecommerce sales continue trending upward, and consumer confidence hasRead More

When companies incorporate marketing automation into their approach, they often focus on the middle of the marketing hourglass. They use the automation tool to stay in touch with existing customers or to reach out to prospects who are very near to making their first purchase. However, marketing automation can beRead More

January 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m just going to come out and say it. I hate New Year’s resolutions. We’ve all been there. You start the new year with a spirit of optimism, trying to do something new to make your life betterRead More