Opinions expressed by Entrepreneur contributors are their own. The Amazon Marketplace is flooded with advertisers around the holidays that wouldn’t normally be there. This makes getting visibility from holiday shoppers extremely difficult for Amazon sellers of all sizes. Amazon sellers’ holiday marketing strategy ramps up on channels like Amazon PPCRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Ben Guttmann, a marketing and communications expert, professor, and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator onRead More

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Since its inception LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away fromRead More

Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found. McKinsey found that companies led by CEOs who value marketing and branding as top growth drivers are more likely to experience significantRead More

Opinions expressed by Entrepreneur contributors are their own. In the dynamic digital landscape, the role of social media is continually evolving. Today, an estimated 4.9 million people globally are on social media platforms, but the way we consume content, plus the content itself, has shifted significantly since the boom ofRead More

SEO Terms: A Glossary of Common Search Marketing Phrases Close search modal Search What are you looking for? Blog Search Marketing SEO Terms: A Glossary of Common Search Marketing Phrases With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engineRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. This weekend’s selection of tools can significantly aid in your marketing strategy, paving the way for small business growth. I don’t go into depth about the finds, butRead More

Opinions expressed by Entrepreneur contributors are their own. A new brand or an existing brand decides to rebrand. Strategy is implemented, growth begins, employees are hired, and growing pains begin. Consistency is maintained by staying on core messaging, social media audiences and impressions grow, and some PR is even generated.Read More

Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-basedRead More

The perfect influencer for your DTC brand is just a message away, but how do you break through the noise and get their attention? Or how do you make sure that the channel for outreach (DM or email) is correct? Join us on November 16th at 3 PM ET forRead More