Putting all of your marketing eggs in the social media basket is a dangerous game. November 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Fake news. Algorithm changes. Election interference. Cambridge Analytica. GDPR. While some people may have believed that Facebook was infallible, it’s undeniableRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Leadership is leadership. Doesn’t matter what role you’re in, if you’re running a company, if you’re an elected official. In this episode of the Duct Tape Marketing Podcast,Read More

Marketing Podcast with Jason KanderPodcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effortRead More

The Industry expert urges companies to be relevant, not loud. November 28, 2018 4 min read This story appears in the December 2018 issue of Entrepreneur. Subscribe » If anyone knows marketing’s future, it’s Seth Godin. The longtime guru of the subject and author of 19 books — his new oneRead More

The digital marketing industry is like no other, and one of the great joys of publishing a top marketing blog is the opportunity to shine a light on top talent. People who are doing great work, inspiring others to do great work and making a difference in marketing. Working inRead More

How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons. November 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As a decision-maker at a small-to-medium sized business (SMB), perhapsRead More

Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has bothRead More

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comesRead More

In 1984, a person saw an average 2,000 ads/day. By 2014, they saw around 5,000. (Media Dynamics) There’s some irony to the fact that it’s due to data and information overload that consumers face on a daily basis (63gb of media per day in the US according to USC/ICT) thatRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More