Think about it. Do you enjoy being marketed to? As marketers, we love our jobs; we love marketing. But like anyone else, it’s safe to say that we don’t enjoy receiving cold pitch emails, or downloading gated white papers, or spotting that “Request a Demo” ad for the 10th time.Read More

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switchedRead More

Selling is not something just for the sales staff, nor is it some automatic phenomena. It’s a skill any founder can and ought to acquire. November 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are some of the most passionate, inspiring, quick-thinking and hard-workingRead More

The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand. November 15, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. The emerging cannabis game is attracting players across a variety of industries who are hopingRead More

Planning for 2019 is well underway and most marketers are asking themselves if their plan will really impact results. Many marketers start with goal revenue numbers. And from there, work backwards to corresponding goals for leads, channels, tactics and audience targets. Unfortunately, the words that no marketer wants to hearRead More

One of the key themes for this year’s MarketingProfs B2B Forum is the importance of ongoing learning. And part of learning is growing. And part of growing means stepping outside of your comfort zone. Gopi Kallayil, the Chief Evangelist for Brand Marketing at Google opened his morning keynote by encouragingRead More

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. November 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Despite the brouhaha surrounding Facebook’s metric discrepancies, video isn’t dead, on life support orRead More

The comedian’s biting political commentary offers a lesson in authenticity for marketers who want to level up their brands. November 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. As a marketer, how do you cut through the noise and drive attention to your brand inRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You’re never gonna get your message across until you understand the problems and the challenges and you empathize with those people that you’re trying to get the messageRead More

Marketing Podcast with Seth GodinPodcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He sharesRead More