Which Core B2B Marketing Responsibilities Have Most Increased in Importance? [Study]Analytics and performance measurement has seen the greatest increase in importance among the key marketing responsibilities of B2B marketers, followed by content development and distribution, with lead generation holding the third spot, according to newly-published survey data of interest toRead More

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Understanding Promotion Promotion is virtually everything you do to bring your company and your product in front of consumers. Promotional activities include picking your company name, goingRead More

What are you selling? How are you selling it? Why would anybody want to buy from you? Where can they find your product or services? After all, even the greatest invention will not launch a successful business if people do not know where to find it. Once upon a timeRead More

To build awareness and increase revenue, you need to master the four Ps of marketing: product, price, place, and promotion. Here we will discuss the all-important category of “place.” Place Place refers to channels of distribution, or the means you will use to put your product where people can buyRead More

The Duct Tape Marketing Podcast with Julian Juenemann In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teachRead More

Opinions expressed by Entrepreneur contributors are their own. I often hear a common challenge from our B2B clients: finding someone who can effectively craft thought leadership content tailored to their industry. Given our diverse range of B2B clients, including those in very niche sectors, this comes as no surprise. WritingRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the dynamic and fast-paced world of marketing technology (martech), Insider co-founder and CEO Hande Çilingir means business. A trailblazer, she’s been steering her company towards a global leadership position inRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscapeRead More

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, andRead More

How about some free fries with that shake? McDonald’s announced today that starting this Friday, they will offer customers a free carton of medium fries every Friday. In a promotion that they’re fittingly billing “Free Fries Friday,” the fast-food giant is offering the deal until 12/31/23. But, of course, nothingRead More