Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers usedRead More

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes, Senior Director of the Global Content Team at Red Hat, shed light on the importance of connectingRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience. He delves into the unique concept of anticipatory customer service and its powerful potential to enhance brand loyalty andRead More

Opinions expressed by Entrepreneur contributors are their own. As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage each customer.Read More

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.Read More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans,Read More

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successfulRead More

The Duct Tape Marketing Podcast with Chris Guillebeau  In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Guillebeau, an entrepreneur, writer, travel enthusiast, speaker, and podcaster. He has visited almost every country in the world, works independently, and motivates people to do the same, encouraging them toRead More

How can B2B brands bring greater personalization to content experiences, and why is personalized content more important than ever? Personalization has increasingly become one of the most successful methods for creating content that B2B audiences want to engage with, and when context experiences are delivered by industry subject matter expertsRead More

Netflix se ha convertido en un referente cultural de la era moderna, y sus series y personajes están presentes en nuestro día a día. De Stranger Things a Merlina, pasando por El Juego del Calamar y Bridgerton, la plataforma de streaming ha logrado cautivar a las audiencias del mundo enteroRead More