Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder andRead More

Como profesional del marketing, me encanta ver a las grandes marcas liberarse de las normas corporativas y divertirse con sus estrategias. Mira, por ejemplo, a Wendy’s, que es conocida por su picante personalidad en Twitter, o a Mailchimp, que utiliza memes, discusiones empresariales y conocimientos sobre tendencias actuales en TikTok.Read More

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha Media Group, who graciously took time recently to sit downRead More

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Readwrite.com Fast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power andRead More

Opinions expressed by Entrepreneur contributors are their own. Have you recently considered why your advertising dollars aren’t working as well as they used to be? In today’s environment, it’s far more profitable to spend a large portion of your advertising budget going after the top 10-20% of income earners inRead More

Opinions expressed by Entrepreneur contributors are their own. With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong. Most often, it’s simply the lack of a results-based marketing strategy.Read More

Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for brands to thrive in 2023. Whether it’s a startup laying its first digital brick or an established entity aspiring toRead More

Opinions expressed by Entrepreneur contributors are their own. Nurturing customer relationships through email can supercharge your business growth, reduce costs, and enhance profitability, making customer retention a secret weapon for your successful business strategy. Studies show that a mere 5% increase in retention can boost your revenue by 25-95%. IncorporatingRead More

Opinions expressed by Entrepreneur contributors are their own. Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results. ZackRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s interconnected and digital world, the role of public relations (PR) has evolved from a mere tool of communication to a strategic cornerstone for personal and brand development. Public relations, once thought of as primarily a way to manage a company’sRead More