Opinions expressed by Entrepreneur contributors are their own. What most people won’t tell you about market uncertainty is that markets are always uncertain. It’s a hidden truth in entrepreneurship. There is never a time when a market is 100% stable or sure. Rapid, unexpected change and disruption are always possible.Read More

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major ImpactWorldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. MediaPostRead More

Marketing Podcast with Kirstin Ferguson In this episode of the Duct Tape Marketing Podcast, I interview Kirstin Ferguson. She is Australia’s most prominent leadership expert and a highly experienced business leader in her own right. Beginning her career as an officer in the Royal Australian Air Force, Kirstin has heldRead More

Opinions expressed by Entrepreneur contributors are their own. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re not getting any leads or seeing a return on your Google Ads campaigns, it’s not for a lack of reachRead More

Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and PlanRead More

Opinions expressed by Entrepreneur contributors are their own. After being bombarded with traditional advertising for decades, consumers today are fatigued from facing digital advertising at every turn. As a result, their behaviors and preferences have evolved. Customers today do not want advertisements forced upon them. They seek authenticity. They don’tRead More

Opinions expressed by Entrepreneur contributors are their own. Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students,Read More

As the summer of 2023 marches ahead into autumn, so to do new opportunities, and as B2B marketers adjust to the changes this year has already brought — from the rise of AI tools to the increasing power of personalization, the industry continues to offer growth opportunities as well asRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that 90% of startups fail within their first five years? One of the key factors behind this alarming statistic is the lack of effective branding and public relations strategies. This causes startups to fall behind in credibility and recognition,Read More

Esta historia aparece en la edición impresa de julio de 2023 de Entrepreneur Estados Unidos. ¡Suscríbete! “ P: La gente me dice que publique regularmente en LinkedIn, pero parece que nadie me lee. ¿Debería simplemente renunciar? — Derek, Austin, Estados Unidos Este artículo podría ser un fracaso. Es posible queRead More