Episode Overview
In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Marcus Buckingham, renowned researcher, strengths movement pioneer, and bestselling author, about his latest book,
Design Love In: How to Unleash the Most Powerful Force in Business.
While “love” may seem like an unconventional business term, Buckingham makes a research-backed case that love is the strongest predictor of productive human behavior. From customer loyalty to employee engagement and retention, organizations that intentionally design experiences people love consistently outperform those that focus solely on process, perks, or performance metrics.
Buckingham introduces Experience Intelligence, a leadership capability centered on
intentionally designing holistic experiences that drive emotional connection and lasting behavioral change. He also outlines a five-part emotional blueprint leaders can use to engineer loyalty, advocacy, and sustainablegrowth.
If you want to build a business customers cannot imagine living without, and a workplace employees genuinely love, this episode delivers a practical and strategic roadmap.
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