How to Control the Google Search Results for Your Name

Opinions expressed by Entrepreneur contributors are their own. A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.Read More

6 Proactive Ways to Promote Good Reviews and Supercharge Your Online Reputation

Opinions expressed by Entrepreneur contributors are their own. Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase.Read More

The 7 Deadly Marketing Mistakes

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadlyRead More

5 Ways to Make Your Next Product Launch a Success

Opinions expressed by Entrepreneur contributors are their own. Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launchingRead More

Los newsletters no están muertos — y te pueden ayudar a ganar dinero. Así es cómo los boletines informativos brindan una oportunidad única a los emprendedores

Exactamente un mes antes de mi cumpleaños, me desafié a mí mismo a lanzar un boletín informativo en un plazo de 30 días. Sin dedicar un tiempo y esfuerzo excesivos, lancé Discovery Dose, un newsletter que te ayuda a ampliar tus conocimientos generales sobre varios temas. Esto comenzó como unRead More

How To Create Engaging Video Content for Your Brand

Opinions expressed by Entrepreneur contributors are their own. If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes toRead More

The 5 Principles You Need to Create a Magnetic Brand Image

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a journey where they fully understand what you do, why and how. Beyond that, a genuinely magnetic brand is polarizing andRead More

At 13, I Started a Company of Kids Showing Grandparents How to Use Computers. The Matching Shirts We Wore Taught Me An Important Lesson.

Everything I do today in business can be traced back to lessons I learned when starting my first company at the age of 13. That’s why I still hang on to my first uniform: an oversized yellow Tommy Bahama shirt emblazoned with an orange and black logo for “Winner Computing.”Read More

Newsletters Aren’t Dead — And They Can Help You Make Money. Here’s How Newsletters Are Providing a Unique Opportunity for Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own. Exactly a month before my birthday, I challenged myself to launch a newsletter within 30 days. Without dedicating excessive time and effort, I launched Discovery Dose, a newsletter that helps you expand your general knowledge on various topics. This started as anRead More

YouTube vs. Facebook Ads: Which Is Better? Here’s Your Answer

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of these platforms can still get you a positive return, the return you get on YouTube ads isRead More