LinkedIn is the social platform of choice for B2B marketers worldwide80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percentRead More

Marketing Podcast with Joe Rare In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He is an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully runRead More

Opinions expressed by Entrepreneur contributors are their own. While it’s true that CFOs spend an exceptional amount of time looking at numbers, many have sat in other seats within their organization and know that there are times when big decisions shouldn’t be based solely on numbers and a budget. ThisRead More

Opinions expressed by Entrepreneur contributors are their own. A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.Read More

Opinions expressed by Entrepreneur contributors are their own. Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase.Read More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadlyRead More

Opinions expressed by Entrepreneur contributors are their own. Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launchingRead More

Exactamente un mes antes de mi cumpleaños, me desafié a mí mismo a lanzar un boletín informativo en un plazo de 30 días. Sin dedicar un tiempo y esfuerzo excesivos, lancé Discovery Dose, un newsletter que te ayuda a ampliar tus conocimientos generales sobre varios temas. Esto comenzó como unRead More

Opinions expressed by Entrepreneur contributors are their own. If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes toRead More

Opinions expressed by Entrepreneur contributors are their own. When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a journey where they fully understand what you do, why and how. Beyond that, a genuinely magnetic brand is polarizing andRead More