5 Things You Can Do Now to Improve Email Marketing

Opinions expressed by Entrepreneur contributors are their own. Is your email clickthrough rate not what it used to be? The reason could be poor email deliverability. The average click rate, across all industries, is 2.62% according to Mailchimp. If your rate is way below this benchmark, it’s worth taking anotherRead More

3 Effective Strategies to Help You Generate Revenue From Your App

Opinions expressed by Entrepreneur contributors are their own. The app market is booming, and with millions of apps available in different app stores, it’s important to ensure that yours stands out from the rest. But how can you make money from your app?In this article, we’ll discuss three app monetizationRead More

The Do’s and Don’ts of Using Your Human Design Type in Your Marketing

Opinions expressed by Entrepreneur contributors are their own. Have you heard of human design? Named what’s “in” in 2023 by the Washington Post, human design is a personality test based on seven ancient systems that you can use to understand yourself better and how you are designed to operate inRead More

How Small Online Communities Are Delivering Big Brand Results With B2B Influencer Marketing

How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections. Let’s take a look at the cyclical nature of online communities, and the changing waysRead More

Weekend Favs June 3

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Finding Your Brand Voice — How to Write Copy That Sounds Like You

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding yourRead More

The Art of Persuasion in UI/UX Design — How to Nudge Users to Action

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convincesRead More

3 Unexpected Technology Duos That Will Supercharge Your Marketing

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppableRead More

How to Design the Perfect Virtual Presentation

Opinions expressed by Entrepreneur contributors are their own. While the COVID-19 pandemic made online presentations a lifeline for many businesses and individuals, virtual presentation design is far from a new fad. Virtual presentations have consistently gained relevance with the digital revolution due to their unique benefits. In fact, Statista projectedRead More

How I Made Money From My Book Without Selling a Single Copy

Opinions expressed by Entrepreneur contributors are their own. There are many ways to make money online. One popular method to is to turn your expertise and life experience into a book. This sounds easy on paper (literally), but writing a book is a marathon. If disciplined, you can quickly writeRead More