As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise. However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+).  In this blog post, we willRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint Hello Alice-Mastercard initiative said they planned to grow in 2023. This means business owners nationwide aren’t allowing the heatRead More

Opinions expressed by Entrepreneur contributors are their own. What is the most important aspect of marketing for a brand looking to build its online visibility? Search engine optimization (SEO)? Search engine marketing (SEM)? Or is it public relations (PR)? As is so often the case when discussing marketing and PRRead More

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsB2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — twoRead More

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsB2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — twoRead More

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power of persuasive content lies in its ability to captivate potential customers and amplify brand presence. Enter the groundbreaking world ofRead More

Opinions expressed by Entrepreneur contributors are their own. Small business owners know the only constant in life is change. Technology has evolved with the times, altering business practices and even what it means to be an entrepreneur. When it comes to selling products or services, it’s hard to turn aRead More

Marketing Podcast with Mark Shekter In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises whileRead More

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media channels like newspapers, TV and radio. But as the world has become more interconnected and digital, the role of PR has evolvedRead More