More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

Marketing Podcast with Mark Mears <img loading="lazy" decoding="async" width="300" height="300" class="alignleft wp-image-71296 size-medium" src="https://149781471.v2.pressablecdn.com/wp-content/uploads/2023/05/Blog-DTM-Podcast-Graphics-–-New-300×300.png" alt="In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams,Read More

Opinions expressed by Entrepreneur contributors are their own. By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land inRead More

Opinions expressed by Entrepreneur contributors are their own. Open AI’s ChatGPT has created a buzz about the current “AI Revolution,” but it isn’t a revolution for everyone. This is a time of innovators slowly handing off AI applications to early adopters. The early majority is still waiting on the sidelines,Read More

Opinions expressed by Entrepreneur contributors are their own. Thought leadership has proven to be an essential ingredient in establishing authority, building trust and driving innovation in today’s competitive market. In fact, a poll by Marketing Insider Group showed that 71% of marketers have benefitted from thought leadership via increased websiteRead More

What are some of this year’s key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing industry speakers? There are plenty to choose from, and to help you sort out the many B2B marketing conference options availableRead More

Opinions expressed by Entrepreneur contributors are their own. So you want to increase brand awareness, be featured in the media and become a household name? It’s time to hire a PR team. But just like with everything else, all PR firms are not created equal. Too many PR firms wantRead More

It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or a quick interview, offering only goodwill and recognition in return. Read More

It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular. In the ancient before times of 2017, it was as easy as dropping an email to a few well-known folks, asking for a quote or a quick interview, offering only goodwill and recognition in return. Read More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. Key Takeaway: AI prompts canRead More