Elevate B2B Marketing News: B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study
Microsoft results top forecasts, shares jump 8% as AI juices salesMicrosoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as LinkedIn revenue increased by eight percent, with Microsoft’s overall advertising andRead More
Elevate B2B Marketing News Weekly Roundup: CTA Buttons, a New Social Media Study & More
Microsoft results top forecasts, shares jump 8% as AI juices salesMicrosoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as LinkedIn revenue increased by eight percent, with Microsoft’s overall advertising andRead More
Fortune 500 Strategies You Can Use to Grow Your Art Business
Opinions expressed by Entrepreneur contributors are their own. Since Fortune 500 companies are the biggest in the United States by revenue, you probably picture them as big, powerful, faceless corporations. We think of artists, on the other hand, as humble bohemians who make just enough to get by on theirRead More
How Decisions Define Our Business Destiny
Marketing Podcast with Steve McKee In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility andRead More
Why Harnessing the Power of Your Personal Brand Will Transform Your Business
Opinions expressed by Entrepreneur contributors are their own. Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs establish credibility,Read More
BrandLovrs recaudó $2 millones de dólares de capital semilla para impulsar la economía de los creadores
La compañía recaudó $2 millones de dólares de capital semilla para ayudar a los creadores a monetizar su contenido más fácilmente al tiempo que permite a las marcas lograr asociaciones con los influencers que mejor se adaptan a sus objetivos. Las campañas de marketing de influencers han visto un aumentoRead More
Leverage the Power of Data to Boost Your Sales — and Your Customer Connections
Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing, a one-size-fits-all approach just doesn’t cut it anymore. Luckily, and as my CTO at the Strategic Advisor Board always says, “With big data and advanced analytics, businesses can create customized experiences tailored to each customer’s unique needsRead More
A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone? It’s just another example of how rapid advancements in technology are fundamentally impacting everything in our society, from theRead More
3 sencillos pasos para comenzar a ganar dinero en TikTok
En TikTok, en un momento dado cualquier usuario puede volverse viral por publicar sobre cualquier cosa. Un par de casos reales: los videos de TikTok más vistos de 2022 incluyeron una jirafa gigante de chocolate, un niño pequeño que le recordó a su madre que “Solo soy un bebé”, elRead More
Why Brands Should Direct User-Generated Content
Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotesRead More
