Opinions expressed by Entrepreneur contributors are their own. User-generated content (UGC) is a sweeping trend at the intersection of social media, ecommerce and short-form video’s explosive growth. For brands, it’s also a marketing opportunity. Brands want relatable human beings with whom their consumers can identify to create content that promotesRead More

Marketing Podcast with Laura Belgray In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray.  She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they doRead More

Opinions expressed by Entrepreneur contributors are their own. No matter the age or size of your business, one thing these days can really make or break your success: your online reputation. Across all industries, public perception of your business, particularly online, has a massive impact on your customer loyalty, growthRead More

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its generative AI search technology offerings, laying out an initiative code-namedRead More

What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values? Google recently set forth plans to expand its generative AI search technology offerings, laying out an initiative code-namedRead More

Opinions expressed by Entrepreneur contributors are their own. “Brand” is more than a catchphrase or a company’s style choice. It’s the collective imagery, feeling, and reputation of a company that follows it everywhere. When built properly, your brand can help your company reach new heights of success. But when builtRead More

Opinions expressed by Entrepreneur contributors are their own. No matter what industry your business operates in, there is competition to outperform and ever-evolving trends to keep up with. You must find a way to get your business to stand out. Whether you are trying to build a name for yourRead More

Opinions expressed by Entrepreneur contributors are their own. A startup’s brand — both the company and the founders’ brands — plays an important role in shaping how investors perceive their business and, ultimately, how much they are willing to invest. Building a strong brand for the startup and founder, canRead More

When it comes to your business, you should have a vision and a plan to support that vision. A business plan is vital to ensuring you have the proper financials and roadmap to achieve success. A key aspect of that roadmap should be a marketing plan. Whether you wear twoRead More

Opinions expressed by Entrepreneur contributors are their own. At any given moment on TikTok, any user can go viral for posting about seemingly anything. Case in point: The most-viewed TikTok videos of 2022 included a giant chocolate giraffe, a toddler reminding her mom “I’m just a baby,” Squishy the chipmunk’sRead More