Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For many US companies, up to 80% of revenue is driven by advertising.Read More

This article originally appeared on Business Insider. In my 18-year marketing career, I’ve written millions of words of marketing copy. I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching. I’m now a chief brand officerRead More

Opinions expressed by Entrepreneur contributors are their own. Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your experiences in a powerful way will impact your bottom line. Guaranteed. It is your job to understand your story. It isRead More

Opinions expressed by Entrepreneur contributors are their own. Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, we’ve gotRead More

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for customization at the local level. “It’s our responsibility as a franchisor to provide tools, resources and support forRead More

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or moreRead More

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In this rapidly changing world, where the lines between marketing and communications are blurring, and budgets are shrinking, but expectations are expanding, Marwa Kaabour, Head of Marketing and Communication at the Al Masaood Group, came to the realization thatRead More

Marketing Podcast with Joey Coleman In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He helps companies keep their customers. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from smallRead More

Opinions expressed by Entrepreneur contributors are their own. My emails have generated over $6M in revenue for my clients. Writing a cold email can be a daunting task, especially if you’re not familiar with the process. However, when done correctly, cold emailing can be an effective way to generate newRead More

Opinions expressed by Entrepreneur contributors are their own. Consumer priorities are quickly changing with the possibility of a recession. Businesses will find it difficult to get away with sub-optimal segmentation, placement, pricing or branding as people become more frugal with their money. With rising uncertainty in both the business andRead More