Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this crowd may not be your best bet to gaining customer trust and popularity, especially as a startup. What you need to focusRead More

Opinions expressed by Entrepreneur contributors are their own. Recent developments in generative AI have made it possible to create original content quickly and cost-effectively. Products like ChatGPT, GitHub Copilot and their underlying AI models, such as Stable Diffusion, DALL-E 2 and GPT-3, are bringing technology into a realm once thoughtRead More

Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. SheRead More

Opinions expressed by Entrepreneur contributors are their own. The average millennial views a staggering 20-30 memes every day, so it’s unsurprising that companies quickly got into the mix. As more brands use memes to connect with customers, a new business case is on the rise: memes are a valuable andRead More

Opinions expressed by Entrepreneur contributors are their own. Brand experience is a cornerstone of business, especially for those with a brick-and-mortar presence. Without a strong and consistent brand experience, it would be difficult to attract customers. So what are the individual building blocks of brand experience? Let’s zoom out forRead More

When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing about. As you can see, we understood that intent and wrote this blog post to answer your question. In other words:Read More

Opinions expressed by Entrepreneur contributors are their own. Many people like to browse online stores, add items to their cart and then transition to other sites, leaving their items behind. You can decrease cart abandonment rates in your online store by making the customer checkout experience seamless. The checkout processRead More

Opinions expressed by Entrepreneur contributors are their own. Since peaking in 2010, college enrollment has steadily declined each year. The period between spring 2020 and spring 2022 saw some of the sharpest declines yet, with a 7% decline in enrollment — a loss of roughly 1.3 million students. For manyRead More

Opinions expressed by Entrepreneur contributors are their own. After taking the leap into the ecommerce world and launching your Shopify store, you’re probably looking for ways to attract new customers. Even with a great design and solid product offering, standing out in a crowded market can be challenging. Fortunately, youRead More

Opinions expressed by Entrepreneur contributors are their own. When it comes to getting your business to succeed online, SEO (search engine optimization) is everything — but link building can often fall through the cracks when it comes to website optimization. Adding hyperlinks to your website is one of the manyRead More