Opinions expressed by Entrepreneur contributors are their own. There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance thisRead More

Opinions expressed by Entrepreneur contributors are their own. Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have anotherRead More

Opinions expressed by Entrepreneur contributors are their own. There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by other departments, which does nothing to ease the strain felt by your trade marketing team. Fact: YourRead More

Opinions expressed by Entrepreneur contributors are their own. I was obsessed with bullwhips as a kid. Who wouldn’t want to be Indiana Jones? Unfortunately, the first time I managed to get my hands on one, I accidentally whipped myself in the face. While a bullwhip might not be the bestRead More

Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily. Laura’s 30-year experience is defined byRead More

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies. March marks Women’s History Month, and today is International Women’s Day. This month — and every month — let’s celebrate all ofRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything else inRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how data empowersRead More

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this digital transformation, with leading brands starting to embrace the opportunities the technology brings. Gaining a better understanding of customer behaviorRead More

Opinions expressed by Entrepreneur contributors are their own. [embedded content] With over a million podcasts out there, you might be wondering if it’s worth starting one of your own. While it may seem like the podcast ecosystem is saturated, I have seen firsthand that the results they deliver can beRead More