The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I’ve never really understood the insane popularity of SimonRead More

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I work with a Kardashian selling makeup.  Let’s begin with the distinction between B2B and B2C influencer marketing. A slightly more B2C-centric definition comes from McKinsey: “Influencer marketing is a collaborationRead More

Whether you work at an agency or you’re managing a marketing budget in-house, you’ve probably had the classic debate before: do you focus on organic lead cultivation through SEO or try to generate as many leads as possible with aggressive tactics right now?  I won’t pretend to be impartial: WhenRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

 The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so muchRead More

The Duct Tape Marketing Podcast with Andrew C.M. Cooper In this episode of the Duct Tape Marketing Podcast, I interviewed: Andrew C. M. Cooper, author of ‘The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,’. We discuss the importance of ethical leadership and the impact of theRead More

If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com/sustainability andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

The Duct Tape Marketing Podcast with Jeff Walker In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multipleRead More

<a href="http://” target=”_blank” rel=”noopener”>The Duct Tape Marketing Podcast with Sean Malone <a href="http://” target=”_blank” rel=”noopener”> In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales.Read More