What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023? In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly turning to the power of influencer marketing to add the type of humanRead More

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital marketing tactics and can create an even bigger impact: an effective public relations strategy. An excellent public relations strategyRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, consumer dataRead More

Opinions expressed by Entrepreneur contributors are their own. While enterprises have benefited hugely from artificial intelligence and its strengths, the business side gets most of the benefits. Getting down to specifics, the value that AI adds to processes comes as the company’s most significant advantage for marketing. Marketing is aboutRead More

Opinions expressed by Entrepreneur contributors are their own. We’re just over one month into 2023, and we’ve already seen a lot: Changes and layoffs in big tech, ChatGPT and a gathering storm of economic uncertainty. There’s no doubt that inflation is an overarching player here. Forty-seven percent of business ownersRead More

Opinions expressed by Entrepreneur contributors are their own. American businesses spend between 8% and 10% of their revenue on different types of marketing every year. Marketing is a significant expense, and one of the most important investments business owners can make in developing the brand. Optimizing your marketing budget’s impactRead More

Opinions expressed by Entrepreneur contributors are their own. Several years ago, I found myself representing an Israeli startup in a meeting with an investor in the United States. The meeting took place at the New York World Trade Center, on the 50th floor, with an investor who had a reputationRead More

Opinions expressed by Entrepreneur contributors are their own. Now more than ever, this sentiment rings true: It’s ultimately the customer who will decide the fate of a company, especially with expectations at an all-time high and tighter budgets forecasted over the next year. In 2022, we saw one overarching themeRead More

B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey57 percent of B2B customers have said that they expect personalized content when discovering a company’s products and services — compared with 22 percent of B2C customers, with greater overall personalization expected from B2B customers than fromRead More