Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replacedRead More

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Haz ruido en las redes sociales esta temporada navideña. DragonImages | Getty Images Muchos emprendedores ven a la temporada navideña como una oportunidad para lanzar una campaña promocional que les ayude a llegar a la meta de ventas del año.Read More

Opinions expressed by Entrepreneur contributors are their own. Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only objective toRead More

Opinions expressed by Entrepreneur contributors are their own. When it comes to effective marketing, most entrepreneurs are familiar with the value of social proof. It’s why companies clamor to send celebrities and influencers their products with the hopes that they’ll be seen carrying a specific luxury handbag — or postRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. Today, we have the ability now to start businesses without really adding much overhead. You don’t need an office – all you really need is a computer. But in order toRead More

Opinions expressed by Entrepreneur contributors are their own. Funding round stories are imperative for a startup’s success, especially during an economic downturn. They show the world that there is trust in the business’s longevity as investors believe the company is likely to succeed and provide returns. These announcements also inspireRead More

Opinions expressed by Entrepreneur contributors are their own. With the emerging economic globalization, we see a rising trend of online shopping and ecommerce. Global ecommerce sales amounted to around $5.2 trillion worldwide in 2021 and are expected to grow by 56% over the following years, reaching about $8.1 trillion byRead More

Opinions expressed by Entrepreneur contributors are their own. As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics forRead More

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Marketing Podcast with Jenn Herman In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structureRead More