Opinions expressed by Entrepreneur contributors are their own. The world has changed a lot in the past few years, and buying behaviors have too. Although the whole world has felt the financial effects of recession, social and political unrest and a global pandemic, millennials and Gen Zers have been hitRead More

The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considered a lead. Sales thinks the term should be restricted to people who are actually part of the decision-making processRead More

Opinions expressed by Entrepreneur contributors are their own. Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketingRead More

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and the best practices for success are always changing. However, some essential tips can help you get started on the rightRead More

Opinions expressed by Entrepreneur contributors are their own. As you know, marketing in our currently powerful digitally-driven world offers a lot of opportunity and frustration. From a performance standpoint, marketers are expected to live up to KPIs more than ever before. To power the brands that employ us, we mustRead More

Opinions expressed by Entrepreneur contributors are their own. If you’ve established a business and managed to get it off the ground and are now achieving a small profit — congratulations! Most startups don’t even get that far. But this doesn’t mean there is time to rest. If you’re not continuouslyRead More

Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Elegir lanzar tu marca te dará notoriedad; pero crear una marca sólida resulta esencial. Se requiere de autenticidad, consistencia, iniciativa, confianza, coraje y tiempo para completar todo el proceso. Shutterstock Desarrollar tu marca personal no es algo que debas deRead More

Opinions expressed by Entrepreneur contributors are their own. Do you feel like the holiday season is getting longer and longer each year? You are not wrong. This year’s holiday deals have started earlier than ever, and while inflation and supply chain issues are to blame for the record-breaking dates thisRead More

Opinions expressed by Entrepreneur contributors are their own. In this day and age of shrinking VC funding for startups, you might think your business is the exception. You might think your business model is so ripe for growth with a little cash infusion that VCs should compete to see whoRead More

Según reportes del sitio Vice Motherboard, el ejército de los Estados Unidos consideró la posibilidad de reclutar a personal por medio de una vía poco convencional: los videojuegos y eventos de e-sports en plataformas como Twitch. Chesnot | Getty Images El sitio obtuvo acceso a documentos que revelan la estrategiaRead More