Avoid These Common Pitfalls For a Winning Sales Presentation
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations,Read More
Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right.
B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset of a professional audience. If you can’t find and reach this audience with your content, creating it feels like a waste of time. No matter how niche yourRead More
5 Ways to Supercharge Your B2B Content Innovation
The current renaissance of creative B2B content is a blessing and a curse for B2B marketers. On the good side, it gives us permission to stretch our creative muscles, write fascinating and engaging content, and pair it with eye-catching visuals. On the bad side, B2B buyers won’t settle for lessRead More
Build Success from a Struggling Agency with a Multimillion-Dollar Pivot
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Chris Martinez, a dynamic entrepreneur who transformed his struggling startup into a thriving multimillion-dollar agency. Chris Martinez is the CEO and founder of DUDEAgency.io, a business he grew from scratch intoRead More
Gain Price Confidence: How to Stop Undercutting and Start Profiting
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Caroline Crewe, an expert on pricing strategies for businesses. Crewe’s extensive background includes earning an MBA, completing pricing courses at MIT, and nearly a decade of hands-on experience in the field.Read More
7 Keys to Unlock a Flood of High-Quality Referrals
Referrals are the holy grail of marketing. There’s simply no better way to attract your ideal clients, shorten your sales process, command premium fees, and dramatically increase customer lifetime value. And yet, while over 80% of people say they’d be thrilled to refer businesses they love, less than 30% actuallyRead More
Your B2B Social Media Plan Needs to Include These 8 Steps
It’s not too hard to see why social media marketing is often associated with the B2C realm. There are many popular consumer brand applications for this approach, from celebrity Instagram influencers to TikTok contests and beyond. But make no mistake: social media marketing can be extremely effective in B2B, helpingRead More
Here’s How You Can Get More SEO Juice Out of Your Blog
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report, they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes toRead More
Earn More in Your Retail Business with Re-Commerce
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. With over 20 years of experience in the outdoor and run specialty industry, Gleason has deep expertise in physical retail, e-commerce, logistics,Read More
How to Future Proof With Sustainable Business Practices
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Ganzler has been featured in leading media outlets, including The New YorkRead More