Weekend Favs January 1
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
4 Tips for Designing Engaging Out-of-Home Advertising in 2022
Opinions expressed by Entrepreneur contributors are their own. Out-of-home (OOH) advertising allows brands to meet people where they are in the real world and drives them to take action. Although down in numbers last year since so many Americans spent unusually high amounts of time at home, OOH recovered swiftlyRead More
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers containedRead More
How to Choose the Best SEO Software for Your Business
Opinions expressed by Entrepreneur contributors are their own. Selecting SEO software is not easy — it can be quite expensive, and you have to make sure a given tool will satisfy your business needs and provide you with complex, in-depth stats on how your and your competitor’s websites are performing. A goodRead More
Happiness Begins With Gratitude
Marketing Podcast with Dr. Sophia Godkin In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy. Key Takeaway: During her Ph.D.Read More
5 Trends For Small Business Marketing In 2022
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022. Key Takeaway: It’s that time of year once again. Time for lots of folks like meRead More
The Complete Guide to AI for Businesses and How It’s Making a Difference
Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is quickly changing the world. As an emerging area of study, it has already found many applications in business, technology and society. AI is the idea that machines can mimic human intelligence to perform tasks like image recognition or naturalRead More
Why You Need To Humanize Your Brand
Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact withRead More
Scale Your Business with a Comprehensive Digital Marketing Plan
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the world has increasingly shifted toward online businesses, it’s absolutely essential that allRead More
The World’s Best Buyer Persona System
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting websiteRead More
