A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails Most small business marketing fails not because of a lack of effort, but because of a lack of alignment. Random tactics replace intentional strategy, and the resultRead More

Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker, and communication expert Carmine Gallo to discuss his latest audio-original book, Viral Voices: From TED Talks to TikTok. Carmine shares powerful insights into how persuasive communicationRead More

Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews leadership consultant, speaker, and author Amy Leneker about her new book Cheers to Monday: The Surprisingly Simple Method to Lead and Live with Less Stress and More Joy. Amy shares her journeyRead More

Catch the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast, host John Jantsch shares six marketing trends he believes will shape 2026. Rather than speculative predictions, John focuses on developments that are already in motion and gaining momentum. He offers practical advice for businesses—especiallyRead More

Catch the full episode:   Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch speaks with Lauren Esposito, Chief Marketing Officer at Asymbl. They explore how the meaning of “hybrid workforce” has changed in the age of AI, why digital labor should be treated like humanRead More

The traditional agency model is no longer built for today’s small businesses. In this article, Sara Nay explains the anti-agency model and how strategy-first marketing, fractional leadership, and AI can help businesses own their marketing instead of outsourcing it blindly. For the last 15 years, I have lived inside theRead More

Spotify Wrapped is a brilliant marketing play. Every year, millions of people gleefully share their top songs, favorite artists, and most-listened-to genres, essentially turning their personal data into free advertising for the streaming giant. But while it’s fun and feels personalized, it also sheds light on something deeper—and a littleRead More

John Jantsch (00:01.304) Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Diana Pagano. She is a mindset coach, entrepreneur, international speaker and author of a book we’re going to talk about today, The More Mindset, Break MentalRead More

As we close out 2025, I’ve been reflecting on the conversations, insights, and big ideas that shaped this year on the Duct Tape Marketing Podcast. The pace of change in marketing hasn’t slowed for a second, and small businesses continue to reinvent, experiment, and build stronger connections with the peopleRead More

Listen to the full episode: Episode Overview In this solo episode, John Jantsch breaks down a major innovation in small business marketing: the Marketing Operating System. After decades of helping businesses grow with a strategy-first approach, John explains why it is no longer enough to just run campaigns or chaseRead More