Here’s What I Learned at the Facebook Good Ideas Festival

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few weeks, I took a deep dive into the seven-day Facebook Good Ideas Festival, which focused on how small businesses can boost their online presence in various ways as they recover from the pandemic. Yes, it showcased differentRead More

Like Mobile Apps After the iPhone’s Release, CTV Apps Are Ready to Explode

July 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not news to anyone reading this, but it bears repeating: CTV (internet-connected TV) apps are poised for a boom, similar to the take-off in mobile apps after the release of the first iPhone. AndRead More

I Launched a PR Agency Even Though I’d Never Wanted to Start a Business

July 22, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As a teenager, I tried everything: community theater, basketball, cross-country skiing, social work, hours and hours of piano lessons, Aikido, horseback riding. This information is relevant because as a 20-something young professional, I remained the sameRead More

How to Own Your Company’s Owned Media And Prevent Others From Stealing It

Creating your own media isn’t enough: You need to truly make it your own if you want to stand out. Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 22, 2021 4 min read Opinions expressed byRead More

Fulfilling Your Dreams At Any Age

Marketing Podcast with Michael Clinton In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of aRead More

8 Ways to Get the Most Out of Networking Events

July 21, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m often asked by other entrepreneurs how I grew my public-relations business and how I gain new clients. There are several examples I can share, but I usually start with one answer they don’t expect. I talkRead More

Grow Your Small Business Like Amazon

Agency Spark Podcast with Steve Anderson The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new SparkRead More

Is Every Marketer About to Quit?

July 21, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. The “Great Resignation” has been reported from nearly every major media publication. People are quitting their jobs post-Covid, looking for better pay, better benefits and more.  My team over at MarketerHire wondered if marketers, in particular, wereRead More

Is It Better to Stay Evergreen or Jump on Trends in Content Marketing?

So is it better to favor one over the other? Or should you attempt to mix the two? Free Book Preview: Brand Renegades Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company. July 21, 2021 5 min read Opinions expressed by Entrepreneur contributorsRead More

Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer

How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endureRead More