July 11, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The concept of data literacy didn’t exist when I started my career in marketing in the mid-1990s. We had few marketing channels, all of which were offline, and we had to track them manually in spreadsheets.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

July 9, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. While in-person events have been mostly non-existent over the past year, the world is opening back up and eagerly looking for opportunities to connect in person again. Even though people are most excited about this in-person aspectRead More

July 9, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media influencers are a powerhouse community. According to Statista, 78% are under the age of 34, with 34% of those being under 24. Social media will continue to provide a massive platform for today’s youthRead More

July 9, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. A decade ago, most businesses didn’t realize the importance of digital marketing, and the lack of knowledge made it nearly impossible for digital marketing companies to sell their services to small businesses. Now, theeducation of consumersRead More

Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost WhatRead More

Marketing Podcast with Ryan Englin In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers. Key Takeaway: Finding the right talent is not an easy task to conquer.Read More

July 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Looking into her eyes, the rising sun shimmering through the trees, I remembered how I first fell in love. That’s when I realized my approach to business was all wrong. As an entrepreneur and writer, everything isRead More

July 8, 2021 8 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Today there are entrepreneurs around the world who, without being agents of a government, are more popular thanRead More

July 8, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a particular challenge associated with being an industry pioneer; you have to create awareness of a problem as well as its remedy. In some cases you’re filling in a well-known gap with an easily understoodRead More