Opinions expressed by Entrepreneur contributors are their own. Let’s clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is a wholly creative process, usually the foundational floor you lay before ever adding one brick to your business. Your brand isRead More

En la vida, puedes ser de esos que esperan sentados a que las cosas sucedan o un creador de oportunidades. Los que esperan dependen de que otros les brinden oportunidades, prefieren no tomar decisiones y se aferran a lo que conocen. Tienen miedo de correr riesgos y se mantienen enRead More

Por primera vez desde su lanzamiento BeReal, la aplicación del año en 2022 según los App Store Awards, reconocerá a personajes famosos y marcas. De acuerdo con un reporte de TechCrunch, a partir del 6 de febrero las marcas y celebridades podrán registrarse como RealBrands o RealPeople por lo queRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle: the All-in-one community platform style=”font-weight: 400;”>for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses,Read More

Opinions expressed by Entrepreneur contributors are their own. As any startup founder or entrepreneur will tell you, managing your company’s press and public relations can be a daunting task. The decision of whether to handle it in-house, consult with a freelance expert or bring in a PR agency is aRead More

Opinions expressed by Entrepreneur contributors are their own. Websites use link-building to improve online visibility and get noticed among the fierce competition. But here’s the catch: Not all backlinks are good news. On the contrary, some can be downright bad for your online reputation in the eyes of Google. AcquiringRead More

Opinions expressed by Entrepreneur contributors are their own. In life, you can either be a waiter or a creator. Waiters wait for others to bring them opportunities, prefer not to make decisions, and stick to what they know. They’re afraid to take risks and stay in their comfort zones. OnRead More

The Chinese e-commerce platform Temu, which launched in the U.S. in September 2022, appears to have some staying power — and not just with digital native Gen Z and Millennial shoppers. In its inaugural year of U.S. operations, Generation X and Baby Boomers were Temu’s biggest splurgers — and theyRead More

Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. WhileRead More

Opinions expressed by Entrepreneur contributors are their own. Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the rules governingRead More