Marketing Podcast with Tom MartinPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I chat with Tom Martin. After 20 years in the advertising industry, he founded the digital strategy agency, Converse Digital. Martin is also a speaker, blogger, and author of the book The Invisible Sale: HowRead More

If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines. The way that you think about the solution your business offers might be different from the way a prospectRead More

Technology is one of the fastest-growing B2B sectors, for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these days. The folks at LinkedIn* recently released a 2019 global report,Read More

We recently got our first look at a black hole. Who knew it had so much to tell us about branding? April 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The first-ever photograph of a black hole and its bright halo was recently released, visuallyRead More

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the topRead More

This two-day course will have recruiters banging down your door. April 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale fromRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

SEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online. April 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To run a fruitful online business, you first need a solid online target audienceRead More

It is possible to do well, by doing good. April 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I’m not much of a “new-age” guy. Yet, I believe in the immense power of the Law of Reciprocity. This concept touches upon the deep-rooted psychological urgeRead More

Billions of people are online but they have at least 1.6 billion websites besides yours to choose from. April 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generationRead More