Search marketing has continued to mature throughout 2018. At each twist and turn along the way, we’ve done our best to not only cover each change, but also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a fantastic group of digitalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

I think it’s safe to say that there are not many marketing blogs that have hit the 15 year mark. However, I am happy to say that the class of 2003 includes an impressive cohort of marketing blogs including several that have become industry standards like Search Engine Roundtable byRead More

Over 70 Percent of Millennials on Twitter Have Commented on Companies’ Customer ServiceMore than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses toRead More

You know those images of meek old ladies sitting in their gardens? Uh-uh. That’s not reality. December 27, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We see a lot of headlines about how our population is aging, but we don’t see what businesses are doingRead More

2018 saw a continuous rise of influencer marketing’s power and scope in both B2C and B2B industries. This was a continuation of last year’s explosion of interest in the practice and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have exploredRead More

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five podcasts with the highest number of downloads for the year.Read More

This holiday season, delight your customers with a personalized message. December 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence,Read More

Marketing is being shaped by emerging technologies, methods and patterns. December 26, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, aRead More

How many of you can count the number of times you’ve purchased a product or made a decision based on a recommendation from a friend, acquaintance, review on the web or a celebrity endorsement? I’d venture to guess that most of you would say: “Too many to count.” That’s becauseRead More