You need to deal with people as they are. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing littleRead More

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign.Read More

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been connected on multiple networks for several years. I appreciate her relationship focus towards PR and influencer relations because so much of what is being done in the name of influencerRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media,Read More

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along withRead More

Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works. October 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, online transactions on Cyber Monday reached a recordRead More

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs [youtube https://www.youtube.com/watch?v=DGgQSiqDy74&w=560&h=315] The 6th Annual B2B Marketing Data ReportA newly-released DunRead More

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways toRead More

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. October 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to Statista, 47 percent of small businesses surveyedRead More