Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting theRead More

La capacidad para cuantificar la efectividad de las campañas y estrategias de marketing ya no es un lujo; es un imperativo estratégico que separa a los negocios prósperos de aquellos que apenas mantienen el ritmo. Este artículo resalta la importancia de medir el retorno de inversión (ROI) del marketing yRead More

Opinions expressed by Entrepreneur contributors are their own. Reclaiming lost links — such an interesting phrase that tends to be ignored by people who should actually give it a chance. It’s possible that broken links are to blame for the drop in search rankings your website has experienced recently. ItRead More

Opinions expressed by Entrepreneur contributors are their own. Franchising has become increasingly popular in 2023. There are a number of positive predictions, according to the 2023 Franchising Outlook Study, and forecasts show it will continue to grow. In fact, it will add more than a quarter-million jobs and another 15,000Read More

A company’s vision is its roadmap for the future. It encompasses the organization’s long-term goals and aspirations and lays out its desired destination. Experience tells me that a successful vision is more than just an aspirational concept. It’s a practical, actionable plan that should guide every decision and action withinRead More

Opinions expressed by Entrepreneur contributors are their own. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores key performanceRead More

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? (Statista). That’s right, TRILLION. There’s a lot to be excited about in B2B Marketing todayRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, it’s in our blood to always be selling. But when it comes to public relations, pump the brakes on the sales pitch when speaking with reporters. Over the years, I’ve watched entrepreneurs, CEOs and business owners jump right into theirRead More

Opinions expressed by Entrepreneur contributors are their own. Whether you’re creating content for social media or PR pitches, savvy marketers will give you the same advice: Make it useful and actionable. However, what’s talked about much less often is how actually to do that. In the media world, those littleRead More