Opinions expressed by Entrepreneur contributors are their own. Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while youRead More

Marketing Podcast with Dr. Hitendra Wadhwa In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. HisRead More

Opinions expressed by Entrepreneur contributors are their own. In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, while theseRead More

Burger King has been on a mission to bring more customers through the door and have a bite to eat, but it’s been an uphill battle. Last year, the brand announced its plans to revamp the business with a $400 million investment, with $250 million to be spent improving restaurantsRead More

Opinions expressed by Entrepreneur contributors are their own. A study by Nobel Prize-winning psychologist Daniel Kahneman showed that most decisions are based 90% on emotion and only 10% on logic. However, when companies promote their products and services, the message almost always focuses on logic, highlighting generic features, benefits andRead More

If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to nurture our existing network while simultaneously seeking out and building the right new business relationships? In 2023 we have more opportunities than ever to reach out and initiateRead More

Opinions expressed by Entrepreneur contributors are their own. So, you want to make money with your email list. Who could blame you? Email marketing is hard work, but it also yields results. At its most productive, email has an ROI of $45 to the dollar, which makes it one ofRead More

Opinions expressed by Entrepreneur contributors are their own. For any entrepreneur, establishing a strong presence in the media is crucial for brand growth and success. Getting featured in prominent publications helps create buzz around your brand and can significantly boost your company’s visibility, credibility and customer base. However, securing mediaRead More

Opinions expressed by Entrepreneur contributors are their own. With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out there, and it’s hard to know what works without making Amazon beginner mistakes. Luckily, as an Amazon Consultant with overRead More

El marketing digital en 2023 es como navegar por aguas desconocidas. Con el gasto mundial en publicidad digital proyectado para alcanzar los $626,000 millones de dólares para fin de año, destacar entre tanto ruido y causar un impacto resulta más crucial que nunca. ¿El truco? No se trata de cuántoRead More