The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Frederik Pferdt, the first Chief Innovation Evangelist at Google and a renowned expert on innovation and creativity.
Frederik Pferdt helped shape one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade.
He has also worked with dozens of international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC news, among many other media outlets.
Dr. Pferdt shares his insights on how not just optimism but radical optimism can transform our relationship with the future, helping us create a world we want to live in.
Key Takeaways
Questions I ask Frederik Pferdt:
[02:25] Would you say Ning was ahead of its time?
[03:50] Would you say a platform like Facebook then was another advancement of Ning or completely derivative?
[07:53] How would you define community?
[14:03] How important is having a clear and compelling purpose in designing your community?
[17:13] How do you manage having so many feature requests?
[21:18] Do you have an interesting case study of how someone achieved great financial success starting with a community?
[24:44] Is there someplace you want to invite people to learn more about Mighty and connect with you?
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More About Frederik Pferdt:
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- Connect with Frederik Pferdt on LinkedIn
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Connect with John Jantsch on LinkedIn
This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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