The Duct Tape Marketing Podcast with Jeff Walker

In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking to achieve lasting success.

In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you’re a salesperson, a coach, launching a new product or looking to revamp your current strategy, this episode is packed with real world advice sure to stand the test of time.

Key Takeaways

With advice relevant 30 years ago and will continue to 300 years from now, Jeff Walker shares critical insights into mastering product launches, emphasizing the importance of understanding your market, perfect timing, and pre-launch audience engagement. He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

Questions I ask Jeff Walker:

[01:15] What is PLM?

[01:43] What  updates are included in the revised edition of your book that would be particularly valuable for someone who purchased the original version?

[03:56] How do you address concerns from people who might think that following a formula means there’s only one way to achieve success?

[06:51] Would you say your success with this method developed organically or was it a case of trial and error?

[12:18] What are the most common mistakes you see people make when they try to follow your method, and where do they typically go wrong?

[14:58] For someone who’s just starting out and doesn’t have a product yet, what would you advise?

[21:39] Where can listeners find more information about your work?

Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program

More About Jeff Walker:

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

powered by

Picture of AI Prompts for a Marketing StrategyPicture of AI Prompts for a Marketing Strategy

Join 25k+ strategic marketers and level up your marketing game when you subscribe to our weekly newsletter – join now to get your free prompts!

ActiveCampaign, Jeff Walker

Resource Library Page

August 15, 2024 Marketing No Comments »


Comments are Closed