What are the top generative AI tools that B2B marketers will be using in 2024 and beyond?

Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors.

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle, global vice president of ads marketing at Google, suggested.

As our own founder Lee Odden has often said, “Generative AI won’t replace you — someone who knows how to use gen AI probably will.”

“Generative AI won’t replace you — someone who knows how to use gen AI probably will.” — Lee Odden @LeeOdden Click To Tweet

Finding the particular generative AI tools that have relevance for B2B brands and marketers can be a challenging task, which is why we’ve put together an introductory look at 30+ top AI tools for B2B marketers in the following infographic.

You can download a full-resolution PDF version of this infographic here.

To find a much more comprehensive list of generative AI tools for B2B marketers, be sure to check out our “BIGLIST: 100+ Generative AI Tools For B2B Marketers.”

Generative AI and how it can be used most effectively by B2B marketers is an issue we’ve explored here on the TopRank Marketing blog, including the following pieces:

More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.

About the author

Lane R. Ellis has over 39 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he’s not writing about B2B marketing trends, Lane enjoys distance running (he’s completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.