The Duct Tape Marketing Podcast with Jesse Wroblewski
In this episode of the Duct Tape Marketing Podcast, I interviewed Jesse Wroblewski, the founder and CEO of a New York-based marketing agency and the author of Marketing for Supervillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination. He has close to 30 years of experience in the marketing industry and has been featured in prominent media outlets like Rolling Stone and Fangoria. Known for his offbeat yet practical approach, he shares proven differentiation strategies that help businesses stand out in any market.
Key Takeaways
Questions I ask Jesse Wroblewski:
[01:29] Can you elaborate on using supervillains as role models in our marketing?
[03:20] When can polarization be beneficial in marketing?
[06:16] There are numerous Japanese references in your work. What draws you to Japanese culture?
[07:26] Could you highlight a few of your 12 differentiation methods?
[09:34] What’s more important to consumers: being better or different?
[11:56] How can conservative brands embrace differentiation without fear?
[13:02] What common traps do new clients fall into when trying to differentiate?
[14:27] How does authenticity impact marketing, positively and negatively?
[16:12] How can we stay current with trends without looking like we’re chasing every idea?
[18:43] What outdated marketing practices should be discarded immediately?
[21:04] Where can people connect with you or get your new book, “Marketing For SuperVillains: Diabolical Tips on Differentiation, Decommoditization, and World Domination”?
More About Jesse Wroblewski:
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