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Episode Summary

In this episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Mike and Kass Lazerow—seasoned entrepreneurs, investors, and authors of the bold new book Shoveling Shit: A Love Story. Known for co-founding Golf.com and Buddy Media (acquired by Salesforce for $745 million), the Lazerows bring decades of experience to the mic to discuss the raw, unfiltered reality of entrepreneurship.Their conversation dives into why embracing the mess—failures, pivots, and uncertainty—isn’t a flaw in the entrepreneurial journey, but a defining feature. From building businesses as a married couple to rejecting the myth of work-life balance, this episode explores what it really takes to build a company (and a life) that lasts.

About Mike and Kass Lazerow

Mike Lazerow is a veteran tech entrepreneur and investor, having founded several ventures including Buddy Media, which was acquired by Salesforce for $745 million. He currently co-leads Founders Farm and Velos Partners, investing in and mentoring early-stage companies.

Kass Lazerow is an expert operator and co-founder with a sharp eye for systems, scaling, and execution. She’s worked side-by-side with Mike for over two decades. Together, they’ve supported nearly 100 startups and contributed to over $10 billion in realized gains.

Learn more about their work at shovelingshit.com.

What You’ll Learn in This Episode

  • Why entrepreneurship is more about daily failure than sudden wins
  • The “imbalanced life” framework and why work-life balance is a myth
  • How Mike and Kass divide roles in business and marriage
  • The role of transparency and communication in leading teams
  • Key cheat codes from the book that every entrepreneur should know
  • When to pivot and how to use metrics (and your gut) to decide
  • How embracing uncertainty becomes a competitive advantage
  • What legacy looks like for entrepreneurs focused on impact

Key Moments from the Episode

  • 00:47 – Why “Shoveling Shit” was the right title for their book
  • 02:12 – How their strengths as co-founders (and spouses) complement each other
  • 04:24 – The imbalanced life: choosing obsession over balance
  • 06:06 – Parenting while building businesses: honest trade-offs
  • 08:31 – Mike’s favorite cheat code: ruthless prioritization
  • 09:36 – Kass’s favorite cheat code: transparent leadership
  • 10:45 – The importance of learning to thrive inside uncertainty
  • 13:02 – Lessons from the dot-com crash and losing it all
  • 14:56 – The cost of poor co-founder alignment
  • 16:27 – How investors guide pivots through better questions
  • 18:26 – Revisiting success metrics to know when change is needed
  • 19:31 – What legacy means to Mike and Kass
  • 21:31 – Where to find the book and connect with them online

Explore the Real Story of Entrepreneurship

Want a gritty, heartfelt look into what it takes to build something real? Pick up Shoveling Shit: A Love Story and explore tools, stories, and frameworks to help you succeed in both business and life.

Visit shovelingshit.com

Business books, business podcast, co-founders, Duct Tape Marketing, Entrepreneurship, Kass Lazerow, Mike Lazerow, startup life, startup strategy, work-life balance myth

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