If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are. Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketersRead More

Opinions expressed by Entrepreneur contributors are their own. If you see strange things in logos, your eyes don’t deceive you. Companies play tricks on us all the time. Can you point out FedEx’s award-hogging hidden arrow? How about Hershey’s sweet sideways “kiss”? Ever notice Gillette’s razor-sharp covert blade? The useRead More

Opinions expressed by Entrepreneur contributors are their own. I recently watched Jerry Maguire with my kids. They’d never seen it — and I hadn’t watched it from beginning to end in ages. When the film came out in 1996, a famous line was born. No, I’m not thinking of “ShowRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. Spreadsheets are one of the most versatile and widely used tools in the business world. They offer an easy way to organize and manipulate data, make calculations and create visual representations of information. However, when used for inappropriate tasks, spreadsheets quickly becomeRead More

Opinions expressed by Entrepreneur contributors are their own. Startups and small businesses know that creating effective PR and marketing strategies can be challenging, especially when working with limited budgets. Traditional advertising can be expensive, and reaching new customers through social media can take time and effort. However, there is aRead More

Opinions expressed by Entrepreneur contributors are their own. The best way to pass safely through a storm is often by being prepared before it hits. In the case of ecommerce startups, that means bracing for rising advertising costs, inventory delays and expensive capital. Jamie Dimon, the CEO of JPMorgan &Read More

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

More pressure on B2B marketers to prove ROI41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 percent also having said that intent data turns marketing qualified leads (MQL) into sales accepted leads (SAL) —Read More

Marketing Podcast with Mark Mears <img loading="lazy" decoding="async" width="300" height="300" class="alignleft wp-image-71296 size-medium" src="https://149781471.v2.pressablecdn.com/wp-content/uploads/2023/05/Blog-DTM-Podcast-Graphics-–-New-300×300.png" alt="In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He’s a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams,Read More