When it comes to building content that helps you achieve your SEO objectives, ”good” isn’t good enough. Your content has to be tailor-made to achieve your goals. It has to target the right keywords for the right audiences, supply the best information to satisfy the intent behind the queries, andRead More

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services.  Unlike B2C influencer marketing, B2B agencies and brands often cannot offer productsRead More

It’s undeniable that LinkedIn* is leading the pack for professional social networks. In fact, more than half of all of the businesses in the world have created a business page on LinkedIn. With over 61 million companies listed on LinkedIn, the competition for the attention of potential clients and jobRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks, a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships. She shares herRead More

“We want to do influencer marketing!” We hear this a lot. But it tends to come with other questions: “How do we go about it? What will go into it? And, how will we measure it?” Sound familiar?  It’s like when you say, I want to go on an overseasRead More

B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. Essentially, it earns equity that will mature into sales and repeat business. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows thatRead More

It’s a situation you have never before found yourself in. It is fraught with anticipation— and potentially danger. Oftentimes it can be the difference between success or failure. It is the square zero experience, and if you find yourself developing a keyword glossary that will drive your digital marketing campaignsRead More

Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? According to the 2023 B2B Influencer Marketing Report, 53% of respondents agreed identifying, qualifying and engaging with the ideal influencersRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and buildRead More

The most successful marketers are lifelong learners who thrive by adapting to change. And the last decade has given us plenty of opportunity to practice flexibility and adaptability. As we get used to the idea that there will be no “new normal,” we can still learn from what other marketersRead More